The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Experiential & Installations / Brand Installations
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Experiential & Installations / Brand Installations
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Experiential & Installations / Experiential & Immersive
The Black Plaque Project
Agency: Havas / London + Havas Media Group / London
Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami
Client: BURGER KING Category: Experiential & Installations / Brand Installations
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto
Client: MOCA Category: Experiential & Installations / Brand Installations
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix Category: Experiential & Installations / Brand Installations
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential & Installations / Brand Installations
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential & Installations / Experiential & Immersive
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Experiential & Installations / Experiential & Immersive
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Experiential & Installations / Experiential & Immersive
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Experiential & Installations / Experiential & Immersive
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Experiential & Installations / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Experiential & Installations / Experiential & Immersive
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Experiential & Installations / Experiential & Immersive
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential & Installations / Experiential & Immersive
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Gold Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_007G
Award:
2021 Out of Home Gold Pencil
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_012G
Award:
2021 Out of Home Silver Pencil
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_008S
Award:
2021 Out of Home Silver Pencil
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_009S
Award:
2021 Out of Home Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_013S
Award:
2021 Out of Home Bronze Pencil
Agency:
Havas / London + Havas Media Group / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_010B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_011B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_014B
Award:
2021 Out of Home Merit Award
Agency:
DAVID / São Paulo + DAVID / Miami
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_049M
Award:
2021 Out of Home Merit Award
Agency:
Leo Burnett / Toronto + MOCA / Toronto
Client:
MOCA
Title:
Emoji Installation
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_050M
Award:
2021 Out of Home Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Felix
Title:
The Climate Store
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_051M
Award:
2021 Out of Home Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_052M
Award:
2021 Out of Home Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_054M
Award:
2021 Out of Home Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_055M
Award:
2021 Out of Home Merit Award
Agency:
BETC / Paris + L’ensemble + Make me pulse
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_056M
Award:
2021 Out of Home Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_057M
Award:
2021 Out of Home Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_058M
Award:
2021 Out of Home Merit Award
Agency:
Clemenger BBDO / Sydney + PHD Content / Sydney
Client:
Rexona
Title:
Pitvertising
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_059M
Award:
2021 Out of Home Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_060M
Award:
2021 Out of Home Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_061M
Award:
2021 Out of Home Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_062M